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Aldi customers in Germany

Statistics report about Aldi customers in Germany

The report includes statistics covering the characteristics and attitudes of Aldi customers in Germany from various perspectives. Demographic graphs show the Aldi customer by age group, occupation and more. Other chapters reveal how far they are influenced by brand and price when shopping. Additional rankings show the most popular brands for individual products among Aldi customers.

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Table of contents

Demographics

9
  • Premium Statistic Aldi customers in Germany 2021, by gender
  • Premium Statistic Aldi customers in Germany 2021, by age group
  • Premium Statistic Aldi customers in Germany 2021, by educational attainment
  • Premium Statistic Aldi customers in Germany 2021, by vocational education
  • Premium Statistic Aldi customers in Germany 2021, by occupation
  • Premium Statistic Aldi customers in Germany 2021, by professional position
  • Premium Statistic Aldi customers in Germany 2021, by marital status
  • Premium Statistic Aldi customers in Germany 2021, by number of children in household
  • Premium Statistic Aldi customers in Germany 2021, by net income

Consumer attitudes

6
  • Premium Statistic Aldi customer opinions on looking for cheap deals in Germany 2021
  • Premium Statistic Aldi customers on importance of good food and drink in Germany 2021
  • Premium Statistic Aldi customers on attention to quality and organic seals in Germany 2021
  • Premium Statistic Aldi customer opinions on healthy eating in Germany 2021
  • Premium Statistic Aldi customer opinions on ready-made meals in Germany 2021
  • Premium Statistic Aldi customer opinions on expensive cosmetics and body care products in Germany 2021

Brand and price awareness

5
  • Premium Statistic Aldi customers on brand vs. price when buying deep-frozen food in Germany 2021
  • Premium Statistic Aldi customers on brand vs. price when buying chocolate in Germany 2021
  • Premium Statistic Aldi customers on brand vs. price when buying salty snacks in Germany 2021
  • Premium Statistic Shopping frequency of Aldi customers in Germany 2021
  • Premium Statistic Aldi customers Germany 2020, by grocery shopping day

Brand rankings

9
  • Premium Statistic Favorite soft drink brands among Aldi customers in Germany 2021
  • Premium Statistic Favorite coffee brands among Aldi customers in Germany 2020
  • Premium Statistic Favorite spread, jam and preserve brands among Aldi customers in Germany 2020
  • Premium Statistic Favorite quark, yogurt and pudding brands among Aldi customers in Germany 2020
  • Premium Statistic Favorite chocolate brands among Aldi customers in Germany 2020
  • Premium Statistic Favorite chewing gum brands among Aldi customers in Germany 2019
  • Premium Statistic Favorite salty snack brands among Aldi customers in Germany 2020
  • Premium Statistic Favorite deep-frozen food brands among Aldi customers in Germany 2020
  • Premium Statistic Favorite beer brands among Aldi customers in Germany 2021
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