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Omnichannel retail in Poland

Statistics report on the omnichannel retail in Poland

This report presents a range of statistics and facts about omnichannel retail in Poland. The report includes information on omnichannel commerce in key segments of the retail industry, the purchasing process, and multi-device usage while shopping in Poland.

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Table of contents

Overview

8
  • Premium Statistic Share of people buying online in the CEE region 2024
  • Premium Statistic Average online spend in CEE 2021-2023, by country
  • Premium Statistic E-commerce market value in CEE 2023, by country
  • Premium Statistic Share of people buying online in Poland 2018-2025
  • Premium Statistic Purchases made with mobile devices in Poland 2022-2025
  • Premium Statistic Most popular products bought online in Poland 2020-2025
  • Premium Statistic Most popular product categories researched online bought offline in Poland 2022-2024
  • Premium Statistic Most popular product categories researched offline bought online in Poland 2022-2024

Purchasing decisions

6
  • Premium Statistic Share of consumers who research online but purchase offline in Poland 2015-2025
  • Premium Statistic Place of last made purchase in Poland 2019-2025
  • Premium Statistic Type of omnichannel behavior in Poland 2023
  • Premium Statistic Consumers willing to buy same brand through various channels in Poland 2018-2025
  • Premium Statistic Share of shopping budget spent in omnichannel in Poland 2023, by retail category
  • Premium Statistic Share of consumers who research online but purchase offline in Poland 2024-2025

Omnichannel in apparel retail

6
  • Premium Statistic Market shares of clothing and shoe shops in Poland 2024, by channel
  • Premium Statistic Ways to buy apparel and shoes offline and online in Poland 2024, by brand and channel
  • Premium Statistic Important factors when buying clothes and footwear in offline in Poland 2020-2024
  • Premium Statistic Important factors when buying clothes and footwear online in Poland 2020-2024
  • Premium Statistic ROPO effect when purchasing apparel and footwear in Poland 2024
  • Premium Statistic Reversed ROPO effect when purchasing apparel and footwear in Poland 2024

Omnichannel in cosmetics retail

6
  • Premium Statistic Online and in-store purchase shares of cosmetics in Poland 2024
  • Premium Statistic Ways of purchasing cosmetics in Poland 2024
  • Premium Statistic Important factors when buying cosmetics in brick-and-mortar stores in Poland 2024
  • Premium Statistic Important factors when buying cosmetics online in Poland 2024
  • Premium Statistic ROPO effect when purchasing cosmetics in Poland 2024
  • Premium Statistic Reversed ROPO effect when purchasing cosmetics in Poland 2024

Omnichannel in household appliance retail

5
  • Premium Statistic Electronics and household appliance sales in Poland 2024, by purchase channel
  • Premium Statistic Crucial factors when buying electronics and household appliance online in Poland 2024
  • Premium Statistic Purchasing electronics and household appliances in physical stores Poland 2024
  • Premium Statistic ROPO effect when purchasing electronics or household appliances in Poland 2024
  • Premium Statistic Reversed ROPO effect when purchasing electronics or household appliances Poland 2024

Omnichannel in home, garden, and DIY retail

6
  • Premium Statistic Market shares of home, garden, and DIY shops in Poland 2024, by channel
  • Premium Statistic Ways to buy home, garden, and DIY products offline and online in Poland 2024
  • Premium Statistic Important factors when buying home, garden, DIY in physical store in Poland 2024
  • Premium Statistic Important factors when buying home, garden, DIY in online in Poland 2024
  • Premium Statistic ROPO effect when purchasing home, garden, DIY in Poland 2024
  • Premium Statistic Reversed ROPO effect when purchasing home, garden, DIY in Poland 2024

Omnichannel in multimedia retail

6
  • Premium Statistic Popular shops with films, books and music in Poland 2024, by purchase channel
  • Premium Statistic Ways to buy movies, books, music and multimedia offline and online in Poland 2024
  • Premium Statistic Decisive factors when buying books and multimedia in stores in Poland 2024
  • Premium Statistic Decisive factors when buying books and multimedia online in Poland 2024
  • Premium Statistic ROPO effect when purchasing movies, books, music and multimedia in Poland 2024
  • Premium Statistic Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2024
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