Sustainable Consumption in the U.S. 2023

Consumer ��ƽ�� data table

The United States is one of the top countries when it comes to the amount of waste produced each year. One driver of waste production is overconsumption. Consumers in the United States can therefore tackle waste production by consuming less and more mindful. But do U.S. American consumers see waste production as an issue, and do they care about being more sustainable?

The ��ƽ�� study “Sustainable Consumption” takes a look at the general mindset of U.S. American consumers towards sustainability. In addition, the study includes the attitudes towards sustainable food, fashion, and cosmetics complemented by sustainability ratings of brands in all three areas. The study also covers the brand awareness and the purchases of sustainable brands.

The data table contains the complete tables for the survey including various column headings.

Report Details

Sustainable Consumption in the U.S. 2023

Pages: 430 Pages
Format: Excel (XLSX)
Language: English
Released: July 2023
Access: Download from this page

Price: New price:$995 USD

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Description
Content

Topics of the survey

Mindset towards sustainability
Food & beverages
Beauty & personal care
Fashion
Characteristics & demographics

Design of the survey

Method: Online survey
Survey name: Consumer ��ƽ�� Sustainable Consumption in the U.S.
Region: United States
Number of respondents: 1035
Age of respondents: 16 to 83 years old
Type of respondents: residential online population
Survey time period: 02 June 2023 to 19 June 2023

Column headings

Gender
Age (generations)
Annual household income – United States

Visit the Consumer ��ƽ�� Global survey for in-depth DIY analyses of this survey's data.

Mindset towards sustainability

When it comes to products and services, which of the following aspects of sustainable/eco-friendly consumption are important to you personally?
Which of the following statements do you agree with?
In general, do you consider yourself to be an ethical/sustainable consumer?
Which of the following topics have you actively searched for information about in the last 12 months? Via documentaries, internet research, magazine articles, etc.?
In which of these categories are you willing to spend more for sustainable products?
Which environmental causes do you feel passionate about?
Which of the following statements about environmental protection and sustainability do you agree with? / It is acceptable to break the law to protect the environment (e.g., trespassing to prevent deforestation) / Environmental protection justifies legal trespassing
Which of the following statements about environmental protection and sustainability do you agree with? / Corporations that harm the environment should be held accountable even if it leads to job losses / Corporate environmental responsibility outweighs job losses
Which of the following statements about environmental protection and sustainability do you agree with? /It is acceptable for environment protests to disrupt daily life (e.g., blocked roads, noisy demonstrations) / Daily life interrupted by environmental causes
Which of the following statements about environmental protection and sustainability do you agree with? / I want to see corporations who harm the environment punished by law, not protesters for protecting the environment / Law's focus on corporate environmental harm, not protesters
Which of the following actions do you think is more likely to help push for environmental protection?
What actions have you taken in the past 12 months to support environmental sustainability?
Which of the following statements about your personal finances do you agree with? / When investing, sustainability is more important to me than maximizing gains / Sustainability outweighs maximizing gains
Which of the following statements about your personal finances do you agree with? / I am willing to switch my bank if they do not follow sustainable practices / Switching banks for sustainability
Which of the following statements about your personal finances do you agree with? / I research about a company's sustainability and social practices before making an investment decision / Existing sustainable activities shape investment decision
Which of the following statements about your personal finances do you agree with? / Shareholders should put pressure on companies to act more environmentally friendly / Shareholders drive environmental accountability of companies
Which of the following statements about your personal finances do you agree with? / The rising cost of energy has made me more conscious about my energy consumption / Rising energy costs foster consumption awareness
Which of the following statements about your personal finances do you agree with? / I have had to cut back on other expenses due to the increase in energy costs / Reduced expenses due to energy costs
Which of the following statements about your personal finances do you agree with? / I believe the government should intervene to regulate energy prices / Governmental intervention for energy price regulation
Which of the following statements about your personal finances do you agree with? / Energy companies should not profit at the expense of consumers during a crisis / Consumer welfare over profits of energy companies

Food & beverages

Which of the following statements about foods/drinks do you agree with?
Do you follow any of the following diets?
Thinking about food or drinks, which of the following statements apply to you? In the last 3 months I have done the following for sustainability reasons:
Which foods/drinks have you purchased in the last 3 months?
Recode based on "Which foods/drinks have you purchased in the last 3 months?"
Which of the following plant-based meat alternatives have you consumed in the past 3 months?
Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?
Recode based on "Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?"
What are the reasons you purchase sustainable/eco-friendly food or drink products?
What are the reasons for not purchasing sustainable/eco-friendly food or drink products?
Which of the following criteria are particularly important to you when buying food or drinks?
When buying food, which criteria related to sustainability are important to you?
In which stores have you purchased food or drink products in the last 3 months?
Recode based on "In which stores have you purchased food or drink products in the last 3 months?"
In which online stores did you buy food or drinks in the last 3 months?
Recode based on "In which online stores did you buy food or drinks in the last 3 months?"
Recode based on Sustainability rating by grocery store (detailed)
Which of the following grocery stores have you shopped at in the last 3 months?
Below you can see a list of selected sustainable/eco-friendly brands. Which of them do you know?
Below you can see a list of selected sustainable/eco-friendly brands. Which of them have you purchased products from in the last 3 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Albertsons
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / ALDI
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Amazon (Amazon Go Grocery / Amazon Go)
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Costco
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Food Lion
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Kroger
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / meijer
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Publix
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Sam's Club
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / ShopRite
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Stop & Shop
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Target
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Trader Joe's
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Walmart
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Whole Foods Market
Recode based on Sustainability rating by grocery store (detailed) / Albertsons
Recode based on Sustainability rating by grocery store (detailed) / ALDI
Recode based on Sustainability rating by grocery store (detailed) / Amazon (Amazon Go Grocery / Amazon Go)
Recode based on Sustainability rating by grocery store (detailed) / Costco
Recode based on Sustainability rating by grocery store (detailed) / Food Lion
Recode based on Sustainability rating by grocery store (detailed) / Kroger
Recode based on Sustainability rating by grocery store (detailed) / meijer
Recode based on Sustainability rating by grocery store (detailed) / Publix
Recode based on Sustainability rating by grocery store (detailed) / Sam's Club
Recode based on Sustainability rating by grocery store (detailed) / ShopRite
Recode based on Sustainability rating by grocery store (detailed) / Stop & Shop
Recode based on Sustainability rating by grocery store (detailed) / Target
Recode based on Sustainability rating by grocery store (detailed) / Trader Joe's
Recode based on Sustainability rating by grocery store (detailed) / Walmart
Recode based on Sustainability rating by grocery store (detailed) / Whole Foods Market

Beauty & personal care

Which of the following statements about cosmetics and body care do you agree with?
Thinking about cosmetics and body care products, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
When thinking about cosmetics and body care, which of the following statements apply to you? For sustainability reasons I use...
Which cosmetics and body care products have you purchased in the last 12 months?
Recode based on "Which cosmetics and body care products have you purchased in the last 12 months?"
Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?
Recode based on "Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?"
What are the reasons you purchase sustainable/eco-friendly cosmetics and body care products?
What are the reasons for not purchasing sustainable/eco-friendly cosmetics and body care products?
Which of the following criteria are particularly important to you when buying cosmetics and body care products?
When purchasing cosmetics and personal care products, which sustainability-related criteria are important to you?
In which stores have you purchased cosmetic and body care products in the last 12 months?
In which online stores have you purchased cosmetics and body care products in the last 12 months?
Recode based on "In which online stores have you purchased cosmetics and body care products in the last 12 months?"
Recode based on Sustainability rating by beauty & personal care brand (detailed)
Which of the following brands have you purchased in the last 12 months?
Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them do you know?
Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them have you purchased products from in the last 12 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Aveeno
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Axe
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / CeraVe
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Clean & Clear
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Dove
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Garnier
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Head & Shoulders
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / L’Occitane
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / L'Oréal
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Neutrogena
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Nivea
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Olay
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Palmolive
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Pantene Pro-V
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Revlon
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Aveeno
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Axe
Recode based on Sustainability rating by beauty & personal care brand (detailed) / CeraVe
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Clean & Clear
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Dove
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Garnier
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Head & Shoulders
Recode based on Sustainability rating by beauty & personal care brand (detailed) / L’Occitane
Recode based on Sustainability rating by beauty & personal care brand (detailed) / L'Oréal
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Neutrogena
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Nivea
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Olay
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Palmolive
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Pantene Pro-V
Recode based on Sustainability rating by beauty & personal care brand (detailed) / Revlon

Fashion

Which of the following statements about fashion do you agree with?
Thinking about fashion, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
When thinking about fashion, which of the following statements apply to you? For sustainability reasons...
Which fashion items have you purchased in the last 12 months?
Recode based on "Which fashion items have you purchased in the last 12 months?"
Which of these fashion items that you bought in the last 12 months were sustainable?
Recode based on "Which of these fashion items that you bought in the last 12 months were sustainable?"
What are the reasons you purchase sustainable/eco-friendly fashion items?
What are the reasons for not purchasing sustainable/eco-friendly fashion items?
Which of the following criteria are particularly important to you when buying fashion items?
When purchasing apparel and shoes, which sustainability-related criteria are important to you?
In which stores have you purchased fashion items in the last 12 months?
In which online stores have you purchased fashion items in the last 12 months?
Recode based on "In which online stores have you purchased fashion items in the last 12 months?"
Recode based on Sustainability rating by fashion retailer
Which of the following fashion stores have you shopped at in the last 12 months?
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / American Eagle Outfitters
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Burlington
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Dillard's
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Gap
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / H&M
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / JCPenny
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Kohl's
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Macy's
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Nordstrom
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / patagonia
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / POSHMARK
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Reformation
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Ross Dress for Less
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / SHEIN
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / STITCH FIX
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / TJ Maxx
Recode based on Sustainability rating by fashion retailer / American Eagle Outfitters
Recode based on Sustainability rating by fashion retailer / Burlington
Recode based on Sustainability rating by fashion retailer / Dillard's
Recode based on Sustainability rating by fashion retailer / Gap
Recode based on Sustainability rating by fashion retailer / H&M
Recode based on Sustainability rating by fashion retailer / JCPenny
Recode based on Sustainability rating by fashion retailer / Kohl's
Recode based on Sustainability rating by fashion retailer / Macy's
Recode based on Sustainability rating by fashion retailer / Nordstrom
Recode based on Sustainability rating by fashion retailer / patagonia
Recode based on Sustainability rating by fashion retailer / POSHMARK
Recode based on Sustainability rating by fashion retailer / Reformation
Recode based on Sustainability rating by fashion retailer / Ross Dress for Less
Recode based on Sustainability rating by fashion retailer / SHEIN
Recode based on Sustainability rating by fashion retailer / STITCH FIX
Recode based on Sustainability rating by fashion retailer / TJ Maxx

Characteristics & demographics

What is your gender?
How old are you?
What is your marital status?
Do you consider yourself part of the LGBTQ+ community?
What is your gender identity?
Which of the following best describes you?
Are you of Hispanic or Latino origin?
What is your primary language?
What is the highest level of education you have completed?
Recode based on "What is the highest level of education you have completed?"
Which of the following categories best describes your current employment status?
Recode based on "Which of the following categories best describes your current employment status?"
If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
Recode based on "If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?"
Where do you currently live?
Recode based on "Where do you currently live?"
How big is the town you live in?
Recode based on "How big is the town you live in?"
In what type of community do you live?
What is your current living situation (main residence)?
Recode based on "What is your current living situation (main residence)?"
How many people – including yourself and all children – permanently live in your household?
Recode based on Household size (detailed), Household constellation (detailed), Children under 14 years of age in household
Who do you currently live with?
How old are the children and teenagers who permanently live in your household, no matter if they are your natural children or not?
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?
Recode based on "Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?"
Out of the following list, which are the 3 most important aspects to you in life?
What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp.
Recode based on "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."
Where have you seen information on brands views of sustainability/eco-friendliness in the past 12 months?

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