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Direct selling market worldwide

Statistics report on the direct selling industry

This report presents a range of statistics and facts on the global direct selling market. Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations, or online. In order to provide an understanding of the world's direct selling market, the report is broken down into the following chapters: global market overview, direct selling in the U.S., direct selling in other regions, and a chapter covering sales figures of some of the industry's leading companies. Lastly, the final chapter focuses on a different, but related concept, namely the direct-to-consumer model.

Table of contents

Market Overview

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  • Premium Statistic Global retail sales of the direct selling market 2020-2024
  • Basic Statistic Retail sales of the global direct selling industry 2020-2024, by region
  • Premium Statistic Retail sales share of the global direct selling industry 2024, by region
  • Basic Statistic Top direct selling markets worldwide 2024
  • Basic Statistic Share of the leading direct selling markets worldwide 2024
  • Premium Statistic Product category sales share of the direct selling industry 2024, by region
  • Premium Statistic Sales share of the direct selling industry worldwide 2024, by product category
  • Premium Statistic Size of the global direct selling community 2020-2024, by region
  • Premium Statistic Number of workers within the global direct selling market 2021-2024
  • Premium Statistic Share of direct sales representatives worldwide 2024, by gender

Direct selling in the United States

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  • Premium Statistic Retail sales of the direct selling industry in the United States from 2011 to 2023
  • Premium Statistic Sales share of the U.S. direct selling industry 2023
  • Premium Statistic Revenue of the leading direct selling companies in the United States in 2024
  • Premium Statistic Number of direct sellers and customers in the United States from 2018 to 2024
  • Premium Statistic Number of direct sellers in the United States from 2018 to 2023, by contract type
  • Premium Statistic Gender breakdown of people involved in direct selling in the United States in 2023
  • Premium Statistic Economic impact of direct selling in the United States in 2022

Direct selling in other regions

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  • Basic Statistic Direct selling industry sales in Europe 2020-2024
  • Basic Statistic Top direct selling markets in Europe 2024
  • Premium Statistic Revenue of the leading direct selling companies in Germany in 2025
  • Premium Statistic Latin America & the Caribbean: direct retail sales revenue 2020-2024
  • Premium Statistic Latin America: number of direct sales representatives 2014-2023
  • Premium Statistic Latin America: leading direct selling companies 2023, by revenue

Selected direct sellers & multi-level marketing companies

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  • Premium Statistic Revenue of the leading direct selling companies worldwide 2024
  • Premium Statistic Global sales of Amway from 2016 to 2025
  • Premium Forecast Amway brand profile in the United States 2023
  • Premium Statistic Revenue Natura &Co 2010-2024
  • Premium Statistic Natura &Co: gross revenue by sales channel in 2023
  • Premium Statistic Natura &Co: net revenue 2023, by region
  • Premium Statistic Herbalife's revenue 2013-2024
  • Basic Statistic Global net sales share of Herbalife in 2024, by product category
  • Premium Statistic Global net sales of Usana Health Sciences, Inc. 2018-2023
  • Premium Statistic Net sales of Usana Health Sciences, Inc. 2018-2023, by region

Direct-to-Consumer

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  • Premium Statistic Most purchased D2C e-commerce product categories worldwide 2023
  • Premium Statistic D2C e-commerce public companies 2024
  • Premium Statistic Global retailers' perception of D2C sales 2023
  • Premium Statistic Greatest opportunities for DTC brands in 2024 according to marketers worldwide 2023
  • Premium Statistic Leading reasons why e-shoppers buy from D2C retailers in the U.S. 2024
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