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Topics of the survey

• Saving in General
• Coupons
• Promo Codes
• Reward Programmes
• Sociodemography

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Couponing 2017
• Region: United Kingdom
• Number of respondents: 1005
• Age of respondents: 18 years and older
• Type of respondents: UK residential population, who are responsible for everyday purchases
• Survey time period: 10th to 13th of August 2017

• Gender
• Age
• Income
• Coupon Users

Saving in General

• How often do you use the following kinds of discounts or deals?
• Regarding what products do you find sales interesting in general?
• Which of the following statements regarding coupons do you agree with?

Coupons

• How often do you use coupons for the following products at restaurants or bricks-and-mortar retail shops?
• Where do you find the coupons you use online?
• How often do you use coupons online for the following products?
• Why do you use coupons?
• What aspect do you pay special attention to when receiving a coupon?
• How do you use your mobile devices (e.g. mobile phone or tablet) for couponing?
• For what products do you save coupons on your mobile device?
• Where do you redeem/use the coupons saved on your mobile device?
• Why don’t you use your mobile device for couponing?
• What would keep you from using a coupon or promo code that you received?
• Which of the following reasons would make you consider using coupons or gift cards more often in the future?
• When a coupon or gift card is interesting to you, what are you willing to do in order to redeem it?
• What reasons make you consider joining a rewards programme?

Promo Codes

Reward Programmes

• In which categories do you know reward programmes?
• For what reward(s) do you usually redeem your points?
• If you have decided against joining a reward programme in the past, what was/were the decisive reason(s) for you to do so?

Sociodemography

• What is your gender?
• Age categories from 18 (10-year steps)
• Age categories from 18 (rough)
• Which race/ethnicity best describes you? Please choose only one.
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Including yourself, how many people - including children - usually live in your household?
• Where do you currently reside?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members.
• What kind of device did you use to participate at this survey?