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Generation X (Gen X) in the U.S.: Grocery shopping behavior

Statistics report on U.S. Gen Xers grocery shopping behavior

This report provides statistical information about the grocery shopping behavior among Generation X (Gen X) consumers in the United States. For more up-to-date data take a look at our report about Generational grocery shopping behavior in the U.S.

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Table of contents

Overview Generation X

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  • Premium Statistic Number of GenXers in the U.S. 2015/2028
  • Premium Statistic Average household expenditures in the U.S. 2024, by generation
  • Premium Statistic Grocery expenditure of U.S. consumers by generation 2017
  • Premium Statistic U.S. Gen X consumer share shopping at discount stores by type 2018

Grocery shopping

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  • Premium Statistic Common mobile grocery shopping activities for Gen Xers U.S. 2018
  • Premium Statistic U.S. Gen X shoppers who have redeemed grocery coupons by type 2017
  • Premium Statistic Per trip spending on produce in the United States in 2018, by generation
  • Premium Statistic Share of U.S. consumer purchasing organic dairy by generation 2018
  • Premium Statistic Share of Americans who use reusable grocery bags 2018, by age
  • Premium Statistic Share of Americans buying wine at a grocery store in the U.S. 2018, by age
  • Premium Statistic Share of Americans who bought liquor at a grocery store 2018, by age
  • Premium Statistic People shopping at Whole Foods Market in the United States, by age 2024

Online grocery shopping

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  • Premium Statistic U.S. Gen X shoppers who have used an online channel for groceries 2015-2019
  • Premium Statistic U.S. grocery delivery service spending share by age group 2017
  • Premium Statistic Distribution of U.S. specialty food consumers, by generation 2021
  • Premium Statistic Top online fulfillment services for groceries among Gen Xers in U.S. 2018

Food and nutrition patterns

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  • Premium Statistic Percentage of U.S. consumers interested in alternative diets 2018, by generation
  • Premium Statistic Consumers following diets or eating patterns in the U.S. 2023-2024, by generation
  • Premium Statistic U.S. consumer willingness to pay more for added benefits in food by generation 2018
  • Premium Statistic How important protein is for U.S. consumers by generation 2018
  • Premium Statistic Eating habits of U.S. consumers 2018, by generation
  • Premium Statistic Meal replacement frequency in the United States in 2018, by generation
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