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This report provides a broad statistical overview on the behavior of consumers in Europe. This includes spending and saving habits, as well as a spotlight chapter on the attitudes of Gen Z in Europe when it comes to shopping. Consumer trends are everchanging and often impacted by the social and political climate. As Europe is made up of many countries politics and economies can differ from country to country and so this report offers not just a broad overview of European consumer sentiment but also a comparison between European countries.