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U.S. Hispanics: shopping behavior

Statistics report on the shopping behavior of Hispanics in the United States

This report provides statistical information on the shopping behavior of Hispanics in the United States. It includes an overview of the Hispanic population in the United States and gives insights into expenditures, preferences, and trends. This report focuses on beauty products, apparel, and food shopping, but also includes a chapter on assorted consumer behavior.

Table of contents

Overview

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  • Basic Statistic Hispanic population of the U.S. 2000-2024
  • Basic Statistic Hispanic population of the U.S. from 2022 to 2060
  • Premium Statistic Hispanic population U.S. 2024, by state
  • Premium Statistic Percentage of Hispanic population in the U.S. by state 2024
  • Basic Statistic Hispanic population growth in the U.S., by state 2000-2024
  • Premium Statistic Hispanic household median income in the U.S. 1990-2024
  • Premium Statistic U.S. consumer expenditure 2023, by Hispanic ethnicity
  • Premium Statistic Buying power of the U.S. Hispanic population 1990-2021, with a forecast to 2026

Beauty

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  • Premium Statistic U.S. Hispanics: average household expenditure on beauty & personal care 2018-2024
  • Premium Statistic U.S. Hispanics: in-store vs. online shopping for beauty products 2023, by generation
  • Premium Statistic Top beauty & hygiene brands in the U.S. 2022, by Hispanic digital ad spend
  • Premium Statistic Beauty & hygiene digital ad spend with focus on Hispanics in the US 2022, by category
  • Premium Statistic U.S. Hispanics: expenditure on beauty products in 2022
  • Premium Statistic U.S. Hispanics: dollar market share of beauty products in 2022, by category
  • Premium Statistic U.S. Hispanics: leading hair care needs among female consumers in 2022

Apparel

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  • Premium Statistic U.S. Hispanics: total household expenditure on apparel 2024, by age and gender
  • Premium Statistic U.S. Hispanics: average household expenditure on apparel 2023, by age and gender
  • Premium Statistic U.S. Hispanics: preferred sports & athleisure apparel brands in 2023
  • Premium Statistic U.S. Hispanics: preferred casual apparel brands in 2023
  • Premium Statistic U.S. Hispanics: fast fashion purchases 2024
  • Premium Statistic U.S. Hispanics: what influences purchase decisions when shopping for apparel 2024
  • Premium Statistic U.S. Hispanics: preferred channels when shopping for apparel 2024
  • Premium Statistic U.S. Hispanics: average household expenditure on footwear 2018-2023

Food

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  • Premium Statistic Total Hispanic food at home household expenditure in the U.S. in 2022, by category
  • Premium Statistic Average Hispanic food at home household expenditure in the U.S. in 2024, by category
  • Premium Statistic U.S. Hispanics: desired food produce qualities when grocery shopping in 2023
  • Premium Statistic U.S. Hispanics: how social media influences food purchases in 2023
  • Premium Statistic U.S. Hispanics: how often consumers eat at fast food & quick service restaurants 2023
  • Premium Statistic U.S. Hispanics vs. non-Hispanics: consumers who purchased avocados 2022 & 2023
  • Premium Statistic Main drivers for purchasing avocados of U.S. Hispanics 2023

Assorted consumer behavior

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  • Premium Statistic U.S. Hispanics: preferred retailers to shop at in 2023
  • Premium Statistic U.S. Hispanics: key purchasing factors among Gen Z in 2023
  • Premium Statistic U.S. Hispanics: total household expenditure on furniture items 2022, by category
  • Premium Statistic U.S. Hispanics: average household expenditure on furniture items 2022, by category
  • Premium Statistic Top influences on purchase decisions of Hispanic Americans when holiday shopping 2025
  • Premium Statistic U.S. Hispanics: expected change in holiday spending in 2023
  • Premium Statistic Spanish-language TV consumption among Latinx viewers in the U.S. 2023
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