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Subscription usage in Japan

Statistics report on subscription usage in Japan

This statistics report provides insights and data on subscription commerce in Japan. Focusing on consumers' usage behavior, the report includes survey data on popular subscription models and genres, subscription management, and young subscribers. It further contains statistical data on the core segments video and audio streaming as well as usage behavior of various consumer goods-centric subscription models.

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Table of contents

Overview

5
  • Premium Statistic Subscription service market size Japan FY 2021-2025
  • Premium Statistic Subscription user ratio in Japan 2024
  • Premium Statistic Subscription user ratio in Japan 2024, by age group
  • Premium Statistic Number of consumer affair consultations on subscription services in Japan 2019-2023
  • Premium Statistic Number of consumer affair consultations on subscription in Japan 2023, by age

Subscription models

3
  • Premium Statistic Leading subscription service formats in Japan 2025
  • Premium Statistic Awareness of subscription services in Japan 2024, by genre
  • Premium Statistic Most popular subscription products in Japan 2024

Video streaming

5
  • Premium Statistic SVOD services penetration rate Japan 2015-2024
  • Premium Statistic Number of SVOD subscriptions in Japan Q4 2023, by service
  • Premium Statistic SVOD market share Japan 2025, by service
  • Premium Statistic Average number of SVOD subscriptions among users Japan 2024, by age group
  • Premium Statistic Most popular SVOD genres Japan 2023

Audio streaming

5
  • Premium Statistic Subscription-based audio streaming sales value in Japan 2017-2024
  • Premium Statistic Subscription-based music video streaming sales value in Japan 2017-2024
  • Premium Statistic Share of men who use subscription music streaming services Japan 2024, by age group
  • Premium Statistic Share of women who use subscription music streaming services Japan 2024, by age group
  • Premium Statistic Most popular music apps in Japan 2024, based on app revenue

E-commerce

6
  • Premium Statistic Share of automatic delivery user ratio in Japan 2024
  • Premium Statistic Share of Amazon Prime subscribers in Japan 2024
  • Premium Statistic User ratio of food subscription services in Japan 2024, by gender and age
  • Premium Statistic Oisix ra daichi's number of B2C subscriptions members FY 2015-2024
  • Premium Statistic User ratio of fashion subscription services in Japan 2024, by gender and age
  • Premium Statistic airCloset's quarterly number of paying member 2022-2024

Subscription management

5
  • Premium Statistic Average number of subscription services used per person in Japan 2024
  • Premium Statistic Desired providers of bundled subscription services in Japan 2024
  • Premium Statistic Monthly amount spent on subscriptions in Japan 2024
  • Premium Statistic Most cancelled subscription services in Japan 2024, by genre
  • Premium Statistic Annual amount saved by cancelling subscriptions in Japan 2024

Young subscribers

4
  • Premium Statistic Teenagers subscription ratio in Japan 2021-2024
  • Premium Statistic Young adults' subscription user ratio in Japan 2021-2023
  • Premium Statistic Most used subscription services among people in their 20s in Japan 2023
  • Premium Statistic Young adults' monthly expenditure on subscription services in Japan 2020-2023
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