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Christmas season shopping in Europe

Statistics report on the Christmas season shopping in Europe

This report provides insight into the European Christmas season. Specifically, it provides an overview of holiday shopping in Europe in general, followed by deep dives per country, namely the United Kingdom, Germany, France, Italy, and Spain. Per chapter, readers can learn about seasonal retail sales, average spending per consumer, Black Friday, and the trending use of generative AI during major sales events.

Table of contents

Overview

4
  • Basic Statistic Christmas total retail spending in Europe 2025, by country
  • Premium Statistic Share of shoppers in selected countries who know what holiday gifts to buy 2025
  • Basic Statistic Best European Christmas markets 2025-2026
  • Premium Statistic Average budget for Christmas gifts among families in selected European countries 2025

United Kingdom

4
  • Basic Statistic Average Christmas spending per head in the UK 2025, by region
  • Premium Statistic Black Friday: expected spending in the United Kingdom (UK) 2016-2025
  • Premium Statistic Planned changes in Christmas gift spending in the UK 2025, by generation
  • Premium Statistic Gift plans for Christmas in the UK 2025

Germany

4
  • Premium Statistic Spending on Christmas gifts in Germany 2025, by retail sales channel
  • Premium Statistic Leading strategies for managing holiday expenses in Germany 2025
  • Premium Statistic Leading items consumers are likely to give as Christmas gifts in Germany 2025
  • Premium Statistic Planned Black Friday spending compared to the previous year in Germany 2025

France

4
  • Premium Statistic Value of holiday season retail sales in France 2021-2025
  • Premium Statistic Ways consumers manage their holiday season shopping budget in France 2025
  • Premium Statistic Budget for holiday shopping among consumers buying during Black Friday in France 2025
  • Premium Statistic Leading items consumers are likely going to give as Christmas gifts in France 2025

Italy

5
  • Premium Statistic Value of holiday season retail sales in Italy 2021-2025
  • Premium Statistic Forecast Christmas spending percentage growth in Italy 2019-2025
  • Premium Statistic Average spending per capita on Christmas gifts in Italy 2016-2025
  • Premium Statistic Most popular gifts during the holiday season in Italy 2025
  • Premium Statistic Average budget for Black Friday shopping in Italy 2022-2025

Spain

4
  • Premium Statistic Total Christmas consumer spending in Spain 2021-2025
  • Premium Statistic Spain: popular holiday shopping categories 2024
  • Premium Statistic Spain: expected Christmas spending in 2021-2024
  • Premium Statistic Spain: expected Black Friday spending in 2025
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