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Grocery delivery: Calii users in Mexico

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Calii users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Calii users in Mexico (''brand users'') against Mexican grocery delivery users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Calii users in Mexico

  • Calii is more popular among Millennials than other grocery delivery services
  • Calii is more popular among female grocery delivery users than male grocery delivery users
  • Calii has a larger share of users with a low income than other grocery delivery services
  • Calii users are more likely to live in large cities than grocery delivery users in general
  • Having a good time and making own decisions is relatively important to Calii users

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