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Luxury goods industry, Gen Z and millennials
Statistics report on the luxury goods industry, Gen Z and millennials
This report offers an overview of the luxury goods industry and how Gen Z and millennials engage with brands and values in the luxury space. The report opens with an overview chapter on the state of the industry before moving on the brand rankings, users' social media interactions with luxury brands, and leading sales channels for Gen Z and millennials' luxury purchases.
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Table of contents
Overview
5
- Premium Statistic Share of the personal luxury goods market worldwide in 2024, by generation
- Premium Statistic Share of the luxury goods market worldwide in 2023, by region
- Premium Statistic Value of the luxury goods market worldwide by product category in 2025
- Premium Statistic Value of the global personal luxury goods market 1996-2025
- Premium Statistic Value of the online personal luxury goods market worldwide 2004-2025
Brand rankings
7
- Premium Statistic Luxury brand awareness in China 2024, by age group
- Premium Statistic Luxury brand awareness in Hong Kong 2024, by age group
- Premium Statistic Most owned luxury brands in Japan 2024, by age
- Premium Statistic Popular luxury brands in Japan 2024, by age
- Premium Statistic Awareness of luxury brands South Korea 2024, by age
- Premium Forecast Most popular luxury brands among millennials and Gen Z UK 2024
- Premium Forecast Most popular luxury brands among millennials and Gen Z in the U.S. 2025
Attitudes towards luxury sector
7
- Basic Statistic Willingness to spend more on luxury beauty among U.S. Gen Z and millennials 2023
- Premium Statistic Luxury and beauty sector favorability among millennials in the U.S. 2020 to 2026
- Premium Statistic Luxury and beauty sector favorability among Gen Z in the U.S. 2020 to 2026
- Premium Forecast Importance of luxury/premium products by category among millennials in the U.S. 2026
- Premium Forecast Importance of luxury/premium products by category among Gen Z in the U.S. 2026
- Premium Statistic Millennials consumers' opinion on luxury brands accessibility in the U.S. 2021-2026
- Premium Statistic Gen Z consumers' opinion on luxury brands accessibility in the U.S. 2026
Social media interactions
4
- Premium Statistic Luxury consumers: social media activity related to brands Q3 2025, by age
- Premium Statistic Purchases of luxury brands & services on social media in North America 2026, by age
- Premium Statistic Quarterly luxury shopping on social media platforms in Europe 2023-2024, by age group
- Premium Statistic Behavior of luxury shoppers related to social media Asia 2026
Purchase channels
8
- Premium Statistic Online luxury shopping on computers in North America 2026, by age
- Premium Statistic Mobile users of online luxury shopping in North America 2025, by age
- Premium Statistic Quarterly online luxury shopping via computers in Europe 2018-2026, by age
- Premium Statistic Online luxury shopping via mobiles and tablets in Europe 2026, by age
- Premium Statistic Luxury goods shoppers' mobile audience share in the U.S. 2023, by age and gender
- Premium Statistic Luxury goods shoppers' mobile audience share in the UK 2024, by age and gender
- Premium Statistic Luxury goods shoppers' mobile audience share in France 2023, by age and gender
- Premium Statistic Luxury goods shoppers' mobile audience share in Germany 2023, by age and gender
FURTHER REPORTS
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