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Popular gifts & gifting behavior in the United States

Statistics reports on popular gifts and gifting behavior in the United States

This report presents key facts and statistics on popular gifts and gifting behavior in the United States, with chapters covering an overview, consumer spending, gift preferences, shopping behavior, and key drivers.

Table of contents

Overview

3
  • Premium Statistic Holidays celebration plans in the U.S. 2026, by event
  • Basic Statistic Holiday gift, travel, and entertainment budget in the United States 2015-2025
  • Premium Statistic Expected share of spending on the holiday season in the U.S. 2025, by date

Spending

7
  • Premium Statistic Average expected spending on holiday gifts in the U.S. 2006-2025
  • Premium Statistic Change in holiday gift spending per person in the U.S. 2025 compared to 2024
  • Premium Statistic Expected holiday spending on gifts in the United States, by category 2025
  • Premium Statistic U.S. consumers: planned spending on holiday gifts 2025, by category
  • Premium Statistic How much consumers intend to spend while holiday shopping in the U.S. 2026, by event
  • Premium Statistic How much consumers planned to spend on a holiday gift for themselves in the U.S. 2025
  • Premium Statistic Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel

Gift preferences

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  • Premium Statistic Top purchase intention items while holiday shopping in the U.S. 2026, by event
  • Premium Statistic Holiday gifts: what U.S. consumers plan to buy 2025
  • Premium Statistic Leading gifts U.S. consumers planned to buy for themselves during the holidays 2025
  • Premium Statistic Gifts consumers in the U.S. would like to receive the most during the holidays 2025
  • Basic Statistic Likelihood to buy a fragrance as a holiday gift in the U.S. 2025
  • Premium Statistic Likelihood to buy second-hand items as holiday gifts in the U.S. 2025
  • Premium Statistic Share of consumers who returned holiday gifts received in the U.S. 2023-2025

Shopping behavior

3
  • Premium Statistic Expected smartphone usage for holiday shopping in the U.S. in 2024, by generation
  • Premium Statistic Projected website usage for online holiday gift shopping in the U.S. 2025
  • Premium Statistic AI use for holiday gifts and plans in the U.S. 2025, by generation

Drivers

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  • Premium Statistic Leading reasons for spending more on holiday gifts per person in the U.S. 2025
  • Premium Statistic Leading reasons for spending less on holiday gifts per person in the U.S. 2025
  • Basic Statistic Top holiday gift inspiration sources in Australia, the UK, and the U.S. 2025
  • Premium Statistic Main product features of holiday gifts for buyers in the U.S. 2025, by generation
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