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DIY & home improvement e-commerce in the Baltics

Statistics report on the DIY and home improvement e-commerce market in the Baltics

This report provides charts about the do-it-yourself (DIY) and home improvement e-commerce in the Baltics. It includes data on the leading online retailers in that segment, their financial results, and web traffic performance. Furthermore, statistics on the behavior of online shoppers for DIY and home improvement goods in Estonia, Latvia, and Lithuania are presented.

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Table of contents

Overview

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  • Premium Forecast Revenue of the e-commerce industry in the Baltics 2017-2029, by country
  • Premium Forecast Revenue in the furniture e-commerce market in the Baltics 2017-2030
  • Premium Statistic DIY retailers with the most stores in the Baltics 2022, by country
  • Premium Statistic Leading DIY retailers in the Baltics 2022, by revenue and country
  • Premium Statistic Leading DIY stores in the Baltic states 2022, by retail area
  • Premium Forecast Leading DIY online stores in Lithuania 2024, by net sales
  • Premium Statistic Leading furniture and homeware online stores in Lithuania 2024, by net sales
  • Premium Statistic Leading electronics online stores in Lithuania 2024, by net sales

Financials

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  • Premium Statistic Revenue of selected DIY companies in Lithuania 2021-2023
  • Premium Statistic Net profit of selected DIY companies in Lithuania 2021-2023
  • Premium Statistic Revenue of Kesko Senukai Lithuania 2018-2023
  • Premium Statistic Pigu revenue FY 2021-2022
  • Premium Statistic Revenue of Depo DIY 2018-2023
  • Premium Statistic Revenue of Varle 2018-2023

Web traffic

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  • Premium Statistic Web traffic of selected online marketplaces in the Baltics 2023
  • Premium Statistic Leading DIY retail websites in Estonia in March 2025, by total visits
  • Premium Statistic Leading DIY retail websites in Latvia in March 2025, by total visits
  • Premium Statistic Leading DIY retail websites in Lithuania in March 2025, by total visits

User behavior

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  • Premium Statistic Goods and services bought online by individuals in Estonia 2024
  • Premium Statistic Goods and services bought online by individuals in Latvia 2024
  • Premium Statistic Goods and services bought online by individuals in Lithuania 2024
  • Premium Statistic Online shopping frequency in Estonia 2023, by product category
  • Premium Statistic Online shopping frequency in Latvia 2023, by product category
  • Premium Statistic Online shopping frequency in Lithuania 2023, by product category
  • Basic Statistic Share of recent online furniture buyers in the Baltics 2024, by country
  • Premium Statistic Share of e-shoppers purchasing small furniture online in the Baltics 2023, by country
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