Grocery delivery: Costco users in Mexico

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Costco users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Costco users in Mexico (''brand users'') against Mexican grocery delivery users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 32 countries.

Description
Content

Selected insights on grocery delivery: Costco users in Mexico

Costco is more popular among Generation Z than other grocery delivery services
Costco has more male than female users
Costco has a larger share of users with a high income than other grocery delivery services
Grocery delivery users in general and Costco users specifically, live in similar type of communities
An honest and respectable life is less important to Costco users than to other grocery delivery users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Life stages
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Innovation

Consumer attitudes

Attitudes towards the corresponding industry
Challenges facing the country
Politics

Marketing touchpoints

Internet usage by device
Social media usage
Media usage

Appendix

Consumer ��ƽ�� Global survey
Authors

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FURTHER REPORTS

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