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Consumer behavior in Ireland

Statistics report on consumer behavior in Ireland

This report has been compiled to provide statistical information on consumer behavior in the Republic of Ireland. The report begins with a chapter on retail figures, followed by chapters on Irish shopping behavior, online and offline shopping habits, and consumer spending. The last chapter goes over the effectiveness of advertising strategies when trying to reach Irish consumers.

Table of contents

Overview

8
  • Premium Statistic Turnover from the retail trade in Ireland 2008-2021
  • Basic Statistic Wholesale and retail trade turnover of Ireland 2021-2024
  • Premium Statistic Retail trade sales volume growth in Ireland 2001-2025
  • Premium Statistic Sales volume of total retail trade in Ireland 2000-2025
  • Premium Statistic Number of retail enterprises in Ireland 2008-2021
  • Premium Forecast Real total consumer spending in Ireland 2014-2029
  • Premium Forecast Real per capita consumer spending in Ireland 2000-2050
  • Premium Statistic Consumer Confidence Index (CCI) in Ireland 1974-2026, by month

Consumer behavior

7
  • Premium Forecast Interest in product categories in Ireland 2025
  • Premium Forecast Consumers who bought in-store in the past year in Ireland 2024, by product category
  • Premium Forecast Most commonly visited physical stores among consumers in Ireland 2024
  • Premium Statistic Importance of factors that influence consumer trust in companies in Ireland 2024
  • Basic Statistic Actions taken by Irish consumers to reduce their environmental impact 2024
  • Premium Statistic Expected impact of certain risks or threats among Irish consumers 2024
  • Premium Statistic Activities that Irish consumers trust AI to do in place of human beings 2024

Online versus offline shopping behavior

4
  • Premium Forecast Attitudes towards online shopping in Ireland 2024
  • Premium Statistic Shopping channel preference among men and women in Ireland 2023
  • Premium Statistic Shopping channel preference in Ireland 2023, by generation
  • Premium Statistic Shopping channel preference in Ireland 2023, by product category

Consumer spending

7
  • Basic Statistic Consumer spending on clothing in Ireland 2011-2023
  • Basic Statistic Consumer spending on footwear in Ireland 2011-2023
  • Basic Statistic Consumer spending on personal care in Ireland 2011-2023
  • Basic Statistic Consumer spending on furniture and furnishings in Ireland 2011-2023
  • Basic Statistic Consumer spending on tools and equipment for garden use in Ireland 2011-2023
  • Basic Statistic Ireland: consumer spending on newspapers, books & stationery 2011-2023
  • Basic Statistic Consumer consumption on household appliances in Ireland 2011-2023

Reaching Irish consumers

7
  • Premium Statistic Attitudes towards advertising and marketing among adults in Ireland 2023
  • Premium Statistic Social media ad reach in Ireland 2025, by platform
  • Premium Statistic Social media ad reach in Ireland 2025, by platform & gender
  • Premium Statistic Impact of influencers on purchase decisions in Ireland 2023
  • Premium Forecast ARPU in the social media advertising segment in Ireland 2017-2031
  • Premium Forecast Average revenue (ARPU) in the Social Media Advertising market Ireland 2018-2028
  • Premium Forecast Average revenue per unit (ARPU) in the Digital Advertising market Ireland 2018-2028
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