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Online grocery shopping in Germany

Statistics report about online grocery shopping in Germany

This report presents a comprehensive overview of online grocery shopping in Germany. Chapters are comprised of statistics giving insight into various aspects of the market. Figures cover revenue in the online food trade, as well as companies and products active in online grocery retail. Additionally, the report includes statistics providing more information about consumer motives and purchase criteria when shopping for food online.

Table of contents

Industry overview

6
  • Premium Statistic Revenue from groceries bought online Germany 2014-2025
  • Premium Statistic E-commerce revenue in Germany 2000-2026
  • Premium Statistic Revenue from FMCG products in online trade in Germany 2010-2024
  • Premium Statistic Revenue development from FMCG products in online trade Germany 2010-2024
  • Premium Statistic Online retail revenue from selected product groups in Germany 2023-2025
  • Premium Statistic Market share of online trade in food sales Germany 2015-2024

Purchase motives and target groups

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  • Premium Statistic Share of online shoppers who bought groceries online in Germany 2023, by age group
  • Premium Statistic Purchasing groceries on the internet or from online shops 2019-2025
  • Premium Statistic Preferred grocery shopping locations in Germany 2021
  • Premium Statistic Attitude towards online grocery delivery in Austria, Germany, Switzerland 2021
  • Premium Statistic Purchasing power per resident in online grocery retail in Germany 2021, by city
  • Premium Statistic Negative experiences during online grocery shopping in Germany 2021
  • Premium Statistic Situations for ordering groceries online in Germany 2021
  • Premium Statistic Criteria for online grocery shopping in Germany 2021

Companies and products

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  • Premium Statistic E-commerce revenue of the leading online shops in the food segment in Germany 2021
  • Premium Forecast Top grocery online stores in Germany 2024
  • Premium Forecast Online grocery & beverage shopping by store brand in Germany 2025
  • Premium Statistic Awareness of online grocery delivery companies in Germany 2021
  • Premium Forecast Amazon Fresh brand profile in Germany 2023
  • Premium Forecast Gorillas brand profile in Germany 2023
  • Premium Forecast HelloFresh brand profile in Germany 2023
  • Premium Forecast Edeka brand profile in Germany 2023
  • Premium Forecast Rewe brand profile in Germany 2023
  • Premium Forecast Groceries & beverages purchased online by category in Germany 2025
  • Premium Statistic Beverages bought online in Germany 2021, by type
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