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Shopping behavior in South Korea

Statistics report about shopping behavior in South Korea

This report aims at giving an insight on the shopping behavior of South Korean consumers. It provides an overview and presents statistics about on- and offline retail channels, influencing factors to make purchase decisions, and commonly used payment methods.

Table of contents

Overview

6
  • Premium Statistic Personal real income per capita South Korea 2011-2023
  • Premium Statistic Household consumption expenditure per capita in South Korea 1960-2024
  • Premium Statistic Monthly household expenditure South Korea 2017-2024
  • Premium Statistic Monthly household spending South Korea 2024, by category
  • Premium Statistic YoY retail sales growth South Korea 2024, by product group
  • Premium Statistic Retail sales share South Korea 2025, by channel

In-store shopping

6
  • Premium Statistic Offline retail sales growth South Korea 2016-2025
  • Premium Statistic Offline shopping channel usage rate South Korea 2023
  • Basic Statistic Spending per purchase in department stores South Korea 2017-2024
  • Premium Statistic Spending per purchase in hypermarkets South Korea 2017-2024
  • Premium Statistic Spending per purchase in convenience stores South Korea 2017-2025
  • Premium Statistic Spending per purchase in SSMs South Korea 2017-2024

Online shopping

6
  • Premium Statistic Online retail sales growth South Korea 2016-2025
  • Premium Statistic E-commerce shopping channel usage rate South Korea 2023, by channel
  • Basic Statistic Online shopping penetration in South Korea 2024, by age
  • Premium Statistic Online shopping frequency per month South Korea 2024
  • Premium Statistic Most popular online shopping websites South Korea 2025, by number of visitors
  • Premium Statistic Leading items purchased with online shopping South Korea 2024

Purchase decisions

4
  • Premium Statistic Major purchase factors for products online South Korea 2024
  • Premium Statistic Cosmetics purchase influential factors South Korea 2024
  • Premium Statistic Health functional food purchase influential factors in South Korea 2023
  • Premium Statistic Reasons for doing holiday shopping South Korea 2023

Payment methods

5
  • Premium Statistic Face-to-face and non-face-to-face payments South Korea 2019-2023
  • Premium Statistic YoY growth in payment transactions South Korea 2020-2024, by device type
  • Premium Statistic Online shopping easy payment usage rate South Korea 2024
  • Premium Statistic Most used mobile payment services in South Korea 2024
  • Premium Statistic Leading payment methods when online shopping South Korea 2024
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