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Consumer trends in Germany

Statistics report on consumer trends in Germany

This report illustrates consumer trends in Germany through a collection of statistics. Some of these trends have been around for longer, others have emerged in recent decades. The report includes chapters on online shopping, as well as ethical consumption and changing eating habits. Focusing on sustainability and environmental protection in terms of food production in particular is one of the key influences in recent consumer trends in the country.

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Table of contents

Demographics

5
  • Premium Statistic Y-o-y disposable income and consumer spending change private households Germany 2024
  • Premium Statistic Private consumer spending Germany 1991-2024
  • Premium Statistic Distribution of private household consumer spending in Germany 1991-2025, by segment
  • Premium Statistic Number of households in Germany 2010-2024, by size
  • Premium Statistic Number of people living as a committed single Germany 2019-2024

Online shopping habits

5
  • Premium Statistic Online revenue from services and digital goods in Germany 2021-2024
  • Premium Statistic Revenue of goods sold in interactive retail in Germany 2014-2024
  • Premium Statistic E-commerce revenue in Germany 2000-2026
  • Premium Statistic Share of online shoppers in Germany 2025, by age group
  • Premium Forecast People who bought items due to influencer advertisement Germany 2024, by generation

Ethical consumption

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  • Premium Statistic Buying fair trade products in Germany 2021-2024, by gender
  • Premium Statistic Fair trade product sales revenue in Germany 1993-2024
  • Premium Statistic Share of people following LOHAS Germany 2025, by goods and services
  • Premium Statistic Shopping behavior of people following LOHAS Germany 2025
  • Premium Statistic Revenue from plastic packaging Germany 2022-2024, by packaging material groups
  • Premium Statistic Consumption of plastic packaging Germany 1991-2022
  • Premium Statistic Organic store customers by environment protection interest Germany in 2025
  • Premium Statistic Organic store customers on sustainability issues in Germany 2025

New eating habits

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  • Premium Statistic Frequency of cooking in households in Germany 2015-2025
  • Premium Statistic Number of people who cook in Germany 2019-2024, by frequency
  • Premium Statistic Survey on grocery shopping with home delivery services in Germany 2025
  • Premium Statistic Organic food sales revenues in Germany 2000-2025
  • Premium Statistic Share of people paying attention to sugar, fat and salt content in foods Germany
  • Premium Statistic Importance of certain information on food packaging Germany 2025
  • Premium Forecast Online food delivery bookings by brand in Germany 2025
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