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Grocery delivery: Cortilia users in Italy

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Cortilia users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Cortilia users in Italy (''brand users'') against Italian grocery delivery users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Cortilia users in Italy

  • Cortilia is more popular among Millennials than other grocery delivery services
  • Cortilia is more popular among male grocery delivery users than female grocery delivery users
  • Cortilia has a larger share of users with a low income than other grocery delivery services
  • Cortilia users are more likely to live in large cities than grocery delivery users in general
  • Tradition is more important to Cortilia users than to other grocery delivery users

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