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Private labels in India

Statistics report about private labels in India

This report presents an overview of the market position of private labels within the global as well as Indian retail market. Data on the growth of private labels in India underline their new significance. By giving an insight into the market position of name brands, the advantages of private labels are pointed out. Further, this report shows the contribution of private labels to online retailers as compared to offline retailers.

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Table of contents

Global overview

3
  • Premium Statistic Store brands' value share of global retail 2015-2019
  • Premium Statistic Store brands' value share of global retail in 2019, by region
  • Premium Statistic Private Brands: net sales worldwide 2015-2018

Indian market

5
  • Premium Statistic Share of private labels in India 2020, by state
  • Premium Statistic Change rates of private label products in India May 2020, by state
  • Premium Statistic Share of private labels in online BPC market in India 2017-2018
  • Premium Statistic Leading private label categories in India May 2020, by growth rate
  • Premium Statistic Volume share of unbranded FMCG in India 2016, by type

Growth story

3
  • Premium Statistic Growth of e-commerce private labels in India 2016-2019, by category
  • Premium Statistic Growth of manufacturers in India Q1-Q3 2020, by size
  • Premium Statistic Growth rate in leading private labels India Q2 2020, by category

Online and offline

4
  • Premium Statistic Sales contribution of private labels for select offline retailers in India FY 2019
  • Premium Statistic Sales contribution of private labels for select online retailers in India FY 2019
  • Premium Statistic Share of private labels for select e-tailers in India 2016-2022, by category
  • Premium Statistic Share of online repeat purchase of private labels in India 2020, by category

Brand versus private labels

8
  • Premium Statistic Brand preferences in India 2021, by category
  • Premium Statistic Share of reasons for choosing name brands in India 2021
  • Premium Forecast Brand awareness by category in India 2025
  • Premium Statistic Year-on-year change in brand value of leading companies across India 2024
  • Basic Statistic Most valuable brands in India 2025
  • Premium Statistic Importance of value for price for consumers when choosing a brand India 2020
  • Premium Statistic Distribution of brand value among Indian companies 2024, by sector
  • Premium Statistic Brand value of Indian companies 2024, by sector
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