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In the fiscal year 2024, total net sales in Disney theme parks in Tokyo amounted to approximately thousand Japanese yen per person, the highest spending of the past decade. Within the observed period, figures increased steadily. There are *** Disney theme parks located in Chiba Prefecture in Japan: Tokyo Disneyland since 1983 and Tokyo DisneySea since 2001. 

Visitor’s profile

The Tokyo Disney Resort is located in Chiba Prefecture, which is just east of Japan’s capital, Tokyo. Around half of park visitors come from the surrounding area, while most of the rest come from other parts of Japan. In 2024, the share of attendance from international travelers amounted to **** percent. The Disney brand attracts more female than male visitors, most of which are already adults.

Business side

The Tokyo Disney Resort is operated by Oriental Land. In the past decade, the company managed to generate an operating profit in the triple-digit billion Japanese yen, underscoring its profitability. Oriental Land has continued to invest in Tokyo Disneyland and DisneySea, successively increasing the total assets under its control to surpass ** yen. The company works with main business segments, which include the theme park segment, the hotel segment, and the others segment. The main subsegments of the theme park segment include attractions and shows, merchandise, and food and beverages. An astonishing amount of revenue comes from the merchandise subsegment.