Figures prior to 2024 were taken from previous editions of the publication.
The source includes the following definition:Â Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Information about the source's brand valuation methodology can be found in this
In 2025, the Costco brand was valued at approximately **** billion U.S. dollars, approximately *** billion less than a year earlier. The brand value of Costco increased almost ** billion U.S. dollars since 2017.
Costco Wholesale Corporation, founded in 1983 in the United States, is a corporation that runs a chain of big-box stores which resemble warehouses and sells a wide variety of wholesale products.
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Brand Finance. (December 18, 2025). Costco's brand value worldwide from 2017 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/980139/brand-value-of-costco-worldwide/
Brand Finance. "Costco's brand value worldwide from 2017 to 2025 (in million U.S. dollars)." Chart. December 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/980139/brand-value-of-costco-worldwide/
Brand Finance. (2025). Costco's brand value worldwide from 2017 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/980139/brand-value-of-costco-worldwide/
Brand Finance. "Costco's Brand Value Worldwide from 2017 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2025, /statistics/980139/brand-value-of-costco-worldwide/
Brand Finance, Costco's brand value worldwide from 2017 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/980139/brand-value-of-costco-worldwide/ (last visited July 27, 2026)
Costco's brand value worldwide from 2017 to 2025 (in million U.S. dollars) [Graph], Brand Finance, December 18, 2025. [Online]. Available: /statistics/980139/brand-value-of-costco-worldwide/
