This statistic shows the distribution of the e-commerce expenditure in Indonesia in 2017, sorted by population segment. In 2017, about ** percent of the total e-commerce expenditure was contributed by the lower mass.
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McKinsey & Company. (August 15, 2018). Distribution of the e-commerce expenditure in Indonesia in 2017, by population segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/970862/indonesia-e-commerce-expenditure-by-population-segment/
McKinsey & Company. "Distribution of the e-commerce expenditure in Indonesia in 2017, by population segment." Chart. August 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/970862/indonesia-e-commerce-expenditure-by-population-segment/
McKinsey & Company. (2018). Distribution of the e-commerce expenditure in Indonesia in 2017, by population segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/970862/indonesia-e-commerce-expenditure-by-population-segment/
McKinsey & Company. "Distribution of The E-commerce Expenditure in Indonesia in 2017, by Population Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2018, /statistics/970862/indonesia-e-commerce-expenditure-by-population-segment/
McKinsey & Company, Distribution of the e-commerce expenditure in Indonesia in 2017, by population segment ÌÇÐÄÆƽâ°æ, /statistics/970862/indonesia-e-commerce-expenditure-by-population-segment/ (last visited July 23, 2026)
Distribution of the e-commerce expenditure in Indonesia in 2017, by population segment [Graph], McKinsey & Company, August 15, 2018. [Online]. Available: /statistics/970862/indonesia-e-commerce-expenditure-by-population-segment/
