T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Millennials (25 to 30 years) | Millennials (31 to 39 years) | Millennials total (25-39 years) | Total population |
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Source
Source
Release date
November 2020
More information
Region
Germany
Survey time period
2020
Age group
14 years and older
Special properties
German-speaking population; consumed at least once a month
Method of interview
Face-to-face interview
Supplementary notes
The term "millennials" (generation Y) refers to the age of the respondents, who were born between 1981 and 1995. This definition can vary depending on the source. Here it refers to respondents who were between 24 and 38 years old during the survey period.
Information on the sample:
2019: 23,120 respondents, projection to 70.60 million people.
Information on the target group '"millennials (24 to 30 years old)":
Projection to 7.26 million people.
Information on the target group "millennials (31 to 38 years old)"
Projection to 8.05 million people.
Further information on the method can be found here.
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