The statistic shows the share of adults who have ever watched the James Bond movie franchise in the United States as of November 2018. The findings reveal that 27 percent of responding U.S. adults had watched all of the James Bond series, and 47 percent had watched some movies within the franchise.
The Bond franchise began in 1962 with 'Dr. No', and has featured multiple different actors as James Bond over the last few decades, all of which have interpreted the character in their own way. Roger Moore took over from Sean Connery in the 1980s after George Lazenby's one-time appearance as Bond in 'Her Majesty's Secret Service', and then made way for Timothy Dalton, Pierce Brosnan and finally Daniel Craig, who is set to play Bond for the fifth time in 'Bond 25'.
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Morning Consult. (November 20, 2018). Share of adults who have ever watched the James Bond movie franchise in the United States as of November 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/946911/james-bond-movie-franchise-viewers/
Morning Consult. "Share of adults who have ever watched the James Bond movie franchise in the United States as of November 2018." Chart. November 20, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/946911/james-bond-movie-franchise-viewers/
Morning Consult. (2018). Share of adults who have ever watched the James Bond movie franchise in the United States as of November 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/946911/james-bond-movie-franchise-viewers/
Morning Consult. "Share of Adults Who Have Ever Watched The James Bond Movie Franchise in The United States as of November 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2018, /statistics/946911/james-bond-movie-franchise-viewers/
Morning Consult, Share of adults who have ever watched the James Bond movie franchise in the United States as of November 2018 ÌÇÐÄÆƽâ°æ, /statistics/946911/james-bond-movie-franchise-viewers/ (last visited July 31, 2026)
Share of adults who have ever watched the James Bond movie franchise in the United States as of November 2018 [Graph], Morning Consult, November 20, 2018. [Online]. Available: /statistics/946911/james-bond-movie-franchise-viewers/
