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Downloads of the trading app Robinhood grew over five times between December 2020 and January 2021, according to Google Play Store and Apple App Store figures. The number grew from around ** downloads in December 2020 up to around **** million downloads in January 2021. The reason for the increased number of downloads was that the app played a central role in the GameStop story in January 2021, where young investors saw an opportunity to make money on the GameStop stocks with commission-free trades via the Robinhood platform.

Popularity of Robinhood

Investors' viewpoints are increasingly turning toward the utilization of technology when investing as the majority of wealth management clients worldwide agreed technology has improved investing decision making and allowed for higher efficiency and reduced costs. Robinhood's ease of accessibility to investors and low-cost business model are contributing factors that allowed them to previously outperformed other leading trading apps in the number of monthly active users on their platform.

The future of online trading

The total net revenue of Robinhood has continued to increase with a large spike in the fourth quarter of 2020. Despite events such as the GameStop story passing, Robinhood`s revenue has continued to grow. Many traditional asset management firms are also beginning to implement technology in their business operations as the technological move becomes more prominent. The global online trading market is forecast to continue to increase in value in the coming years, leaving opportunity for online trading platforms like Robinhood to expand.