** According to the source, e-commerce refers to sale of products and services through electronic transactions. Home shopping is considered a part of e-commerce.
Various sources: BCG, KPMG- indiaretailing.com, Deloitte Report, Winning in India’s Retail Sector, Centre for Digital Financial Inclusion report (CDFI), Crisil.
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Share of retail market across India FY 2019-2021, by segment
The traditional retail market dominated India's retail in 2019 with ** percent market value accumulated there. E-Commerce and the organized retail shared less than *** percent each, but are expected to gain in share.
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India Brand Equity Foundation. (December 17, 2021). Share of retail market across India in financial year 2019, with a forecast for financial year 2021, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/935906/india-share-of-retail-market-by-segment/
India Brand Equity Foundation. "Share of retail market across India in financial year 2019, with a forecast for financial year 2021, by segment." Chart. December 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/935906/india-share-of-retail-market-by-segment/
India Brand Equity Foundation. (2021). Share of retail market across India in financial year 2019, with a forecast for financial year 2021, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/935906/india-share-of-retail-market-by-segment/
India Brand Equity Foundation. "Share of Retail Market across India in Financial Year 2019, with a Forecast for Financial Year 2021, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2021, /statistics/935906/india-share-of-retail-market-by-segment/
India Brand Equity Foundation, Share of retail market across India in financial year 2019, with a forecast for financial year 2021, by segment ÌÇÐÄÆƽâ°æ, /statistics/935906/india-share-of-retail-market-by-segment/ (last visited July 26, 2026)
Share of retail market across India in financial year 2019, with a forecast for financial year 2021, by segment [Graph], India Brand Equity Foundation, December 17, 2021. [Online]. Available: /statistics/935906/india-share-of-retail-market-by-segment/
