
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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The revenue generated by the functional food market worldwide is expected to increase substantially between 2013 and 2022, from about *** billion U.S. dollars to about *** billion U.S. dollars.
The Mayo Clinic defines functional food as food that potentially has an added benefit beyond basic nutrition. An example of a functional food is sardines, which provide nourishment but also are rich in omega-3 fatty acids which could help prevent heart disease. Functional foods also include dietary supplements such as vitamins, minerals, and dietary fiber. Between 2015 and 2024, global sales of vitamins are expected to nearly double.
Vitamin supplements are a great way to make sure one is getting enough essential nutrients that might be missing from one’s diet. There are many different types of vitamins on the United States market, but the type with the highest category penetration is adult multi-vitamins which contain more than one type of vitamin in a single pill. In terms of brands, private label multivitamins had higher dollar sales than any name brand, at million U.S. dollars in 2018.
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Global overview
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.