This statistic depicts the willingness to pay a premium for home delivery after ordering products online among consumers in the United States in 2018, broken down by generation. In that year, ** percent of younger Millennials were willing to pay extra for a home delivery option, compared to only * percent of retirees and seniors.
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Winsight Grocery Business. (August 1, 2018). Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business. "Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation ." Chart. August 1, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business. (2018). Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business. "Consumer Willingness to Pay a Premium for Online Ordering for Home Delivery in The United States in 2018, by Generation ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Aug 2018, /statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business, Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation ÌÇÐÄÆÆ½â°æ, /statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/ (last visited July 29, 2026)
Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation [Graph], Winsight Grocery Business, August 1, 2018. [Online]. Available: /statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/