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Leading criteria for purchasing laundry detergent among consumers in Europe in 2017

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Source

Release date

May 2018

Region

Europe

Survey time period

October to November 2017

Number of respondents

4,611*

Age group

18-65 years

Special properties

those responsible for purchase and using a laundry machine

Method of interview

Online panel

Supplementary notes

* The survey covered 23 countries in Western, Southern, Eastern Europe and Scandinavia, with a total of approximately 200 respondents per country.

Citation formats

Main criteria for purchasing laundry detergent in Europe 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 3, 2018
This statistic presents the leading criteria for purchasing laundry detergent among consumers in Europe as of 2017. The total price of the box is the top laundry detergent purchasing criteria in Europe, with ** percent of consumers agreeing. Special offers and promotions and the fragrance follow in joint second place, chosen by ** percent of those surveyed.
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Topics

Commercial cleaning services industry in the U.S.Cleaning products industry in the U.S.Household cleaning and laundry products market worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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