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In a 2022 survey conducted among Australia’s craft beer drinkers, the leading styles of beer consumed among respondents were pale ales or extra pale ales (XPAs), with over ** percent of those surveyed indicating that they drank these beers regularly. Additionally, around ** percent said they had consumed India pale ales (IPAs) or double India pale ales (DIPAs).

Craft beer consumer profile

The highest proportion of Australia’s craft beer drinkers are based in New South Wales and Victoria, with the country’s craft beer consumer base disproportionately male. Full-strength beer is by far the most popular choice among Australia’s beer consumers, with over ** percent of craft beer drinkers reporting consuming high-strength pints on a weekly basis. Nonetheless, low- and alcohol-free alternatives are gaining traction, with the Australian beer market having to evolve to meet changing consumer drinking habits.

Are Australians hopping on the no/low alcohol trend?

The non- and low-alcoholic drinks market is expanding across the globe, and Australia is no exception. The revenue of the non-alcoholic segment of Australia’s beer market is expected to climb in the coming years from around *** million in 2022 to just shy of *** million by 2027. While non-alcoholic beer consumption remains relatively low across the country, a 2022 conducted survey among Australian consumers revealed that over ** percent of respondents expected to increase or somewhat increase their consumption of non- and low-alcoholic beverages, with younger Australian consumers the most likely to hop on this trend.