Original question : "Are you very familiar, somewhat familiar, not very familiar or not at all familiar with the following sharing economy services used for traveling? - HomeAway/VRBO".
Source does not indicate why values do not total 100 percent.
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Familiarity with HomeAway or VRBO in the U.S. by age 2018
This statistic depicts the percentage of people in the United States who are familiar with HomeAway or VRBO in 2018, broken down by age. During the survey, 60 percent of respondents over the age of 55 stated they are not at all familiar with the vacation rental service HomeAway or their subsidiary VRBO.
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Ipsos. (June 21, 2018). Share of people in the United States familiar with HomeAway or VRBO in 2018, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/875088/homeaway-vrbo-familiarity-in-the-united-states-by-age/
Ipsos. "Share of people in the United States familiar with HomeAway or VRBO in 2018, by age." Chart. June 21, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/875088/homeaway-vrbo-familiarity-in-the-united-states-by-age/
Ipsos. (2018). Share of people in the United States familiar with HomeAway or VRBO in 2018, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/875088/homeaway-vrbo-familiarity-in-the-united-states-by-age/
Ipsos. "Share of People in The United States Familiar with Homeaway or Vrbo in 2018, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2018, /statistics/875088/homeaway-vrbo-familiarity-in-the-united-states-by-age/
Ipsos, Share of people in the United States familiar with HomeAway or VRBO in 2018, by age ÌÇÐÄÆƽâ°æ, /statistics/875088/homeaway-vrbo-familiarity-in-the-united-states-by-age/ (last visited August 04, 2026)
Share of people in the United States familiar with HomeAway or VRBO in 2018, by age [Graph], Ipsos, June 21, 2018. [Online]. Available: /statistics/875088/homeaway-vrbo-familiarity-in-the-united-states-by-age/
