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Share of U.S. consumers who would have still canceled their pay TV service if COVID-19 had not happened from July 2020 to February 2021

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Sources

Release date

March 2021

Region

United States

Survey time period

July 2020 to February 2021

Number of respondents

3,008 respondents

Age group

14-74 years

Special properties

among those who canceled within the past three months and watch at least one hour of TV per week

Method of interview

Online survey

Supplementary notes

Original question: "Would you have still cancelled your cable, satellite, or telco service if Covid hadn't happened?"

Citation formats

Impact of the coronavirus on pay TV cancelation in the U.S. 2020-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 30, 2021
As of February 2021, nearly ** percent of U.S. consumers would have still canceled their pay TV subscription if the coronavirus pandemic had not happened. This marks an increase of ** percent compared the survey period in ****.
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Coronavirus impact on global media consumptionMedia usage in the United StatesCoronavirus (COVID-19) in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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