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In 2017, ** percent of Italian social media users were afraid of missing out on something if they were not online, and ** percent of them felt uncomfortable when they could not check their own email box or Facebook account. The FOMO (the fear of missing out) is a known feeling among social networks users in the U.S. and other countries as well.

Sleepless users

The second main concern of Italian users was related to sleeping after long time spent on social media. In general, this seemed to be a common problem, as in 2018, ** percent of Italians admitted that they were having troubles sleeping and had frequent awakenings.  

Always online

Already in a survey conducted in 2015, it came out that ** percent of Italian social media users were always connected. Data related to 2016 on the time spent online broken down by users age showed that millennials and generation X (individuals between 35 and 44 years) spent about two hours online every day.