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In crop year 2019/2020, approximately **** million 60kg bags of coffee were exported from Indonesia. Indonesia was one of the world’s largest coffee producers and exporters worldwide. However, increasing domestic consumption was forecasted to impact the volume of coffee it exported.

±õ²Ô»å´Ç²Ô±ð²õ¾±²¹â€™s coffee export markets

±õ²Ô»å´Ç²Ô±ð²õ¾±²¹â€™s coffee exports were valued at approximately *** million U.S. dollars in 2019. The leading markets for Indonesian coffee in that year were the United States, Italy, and Malaysia. Most of the coffee grown in Indonesia were exported from two ports in Sumatra, Lampung and Medan. Despite the global outbreak of COVID-19, initial reports showed that ±õ²Ô»å´Ç²Ô±ð²õ¾±²¹â€™s coffee exports from the port of Lampung had been increasing, indicating strong demand in its export markets.

Increasing domestic demand

Domestic demand for Indonesian coffee had also been steadily rising over the years. The past decade had seen a rise in domestic coffee consumption, and a change in consumer preference for coffee-based drinks. The coffee retail sector has also evolved to cater to local tastes, which preferred sweet, iced milk coffee-based drinks. In 2019, home-grown coffee chains such as Janji Jiwa, with their variety of milk coffee-based drinks akin to bubble tea, have overtaken global brands in terms of market presence.