T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Share of respondents |
|---|---|
| Energy Star Certified | 79% |
| Animal Welfare Approved | 77% |
| Certified Pesticide Residue Free | 75% |
| Certified Humane | 74% |
| American Grassfed | 70% |
| Non-GMO Project verified | 68% |
| USDA Organic | 66% |
| Fair trade | 65% |
| GAP 5-Step Animal Welfare Rating Program | 62% |
| Rainforest Alliance Certified | 62% |
| Transitional Organic | 61% |
| Certified Carbon Neutral | 60% |
| Food Alliance Certified | 59% |
| MSC Certified | 58% |
| Fair for life | 58% |
| ASC Certified | 58% |
| FSC Certified | 57% |
| Demeter Certified Biodynamic | 55% |
| Certified B Corporation | 53% |
| Oregon Tilth Certified Organic | 51% |
| Certified Halal | 34% |
| Certified Vegan | 33% |
| Certified Kosher | 31% |
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Source
Sources
Release date
January 2018
More information
Region
United States
Survey time period
April to May, 2017
Number of respondents
2,004 respondents
Age group
18-71 years
Special properties
Research Now consumer panel
Method of interview
Online survey
Supplementary notes
* Claims and/or certifications that cause consumers to be much more or somewhat more likely to purchase a product.
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