In November 2025, U.S. hobby, toy, and game store sales were estimated at almost * U.S. dollars. Typically, hobby, toy, and game store sales are as high in November and December, i.e., during the holiday shopping season.
Sales figures over the years
In 2022, hobby, toy, and game stores located in the United States generated a grand total of about U.S. dollars, a notable increase compared to previous years. Between 2017 and 2020, for the industry had experienced a decline, making around U.S. dollars yearly.
Popular toy categories
In the United States, some of the most popular toys in terms of revenue are construction sets and toys for toddlers and kids. Specifically, construction sets and models include toys designed to allow children to build and construct objects using various materials, such as blocks, Lego sets, and model kits.
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U.S. Census Bureau. (February 24, 2026). Monthly retail sales of hobby, toy, and game stores in the United States from January 2017 to November 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/805147/hobby-toy-and-game-store-sales-us-by-month/
U.S. Census Bureau. "Monthly retail sales of hobby, toy, and game stores in the United States from January 2017 to November 2025 (in million U.S. dollars)." Chart. February 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/805147/hobby-toy-and-game-store-sales-us-by-month/
U.S. Census Bureau. (2026). Monthly retail sales of hobby, toy, and game stores in the United States from January 2017 to November 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/805147/hobby-toy-and-game-store-sales-us-by-month/
U.S. Census Bureau. "Monthly Retail Sales of Hobby, Toy, and Game Stores in The United States from January 2017 to November 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2026, /statistics/805147/hobby-toy-and-game-store-sales-us-by-month/
U.S. Census Bureau, Monthly retail sales of hobby, toy, and game stores in the United States from January 2017 to November 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/805147/hobby-toy-and-game-store-sales-us-by-month/ (last visited July 31, 2026)
Monthly retail sales of hobby, toy, and game stores in the United States from January 2017 to November 2025 (in million U.S. dollars) [Graph], U.S. Census Bureau, February 24, 2026. [Online]. Available: /statistics/805147/hobby-toy-and-game-store-sales-us-by-month/
