Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page that time.
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Facebook post engagement rates in New Zealand Q4 2020, by post type
In the fourth quarter of 2020, Facebook status posts had the highest engagement rate in New Zealand, with an average engagement rate of around *** percent. Whereas, link posts only had an engagement rate of **** percent.
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We Are Social, & Hootsuite. (February 8, 2021). Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social, und Hootsuite. "Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type." Chart. February 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social, Hootsuite. (2021). Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social, and Hootsuite. "Average Facebook Post Engagement Rates in New Zealand in 4th Quarter 2020, by Post Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Feb 2021, /statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
We Are Social & Hootsuite, Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type ÌÇÐÄÆƽâ°æ, /statistics/804735/engagement-rates-of-facebook-posts-new-zealand/ (last visited August 03, 2026)
Average Facebook post engagement rates in New Zealand in 4th quarter 2020, by post type [Graph], We Are Social, & Hootsuite, February 8, 2021. [Online]. Available: /statistics/804735/engagement-rates-of-facebook-posts-new-zealand/
