According to a survey conducted in October 2024 in Japan, almost ** percent of respondents obtained information about newly released ice cream products through TV commercials. In contrast, only *** percent named advertisements in trains as a source for new product launches.
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Japan Ice Cream Association. (January 22, 2025). Main source of information about new ice cream product releases according to consumers in Japan as of October 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association. "Main source of information about new ice cream product releases according to consumers in Japan as of October 2024." Chart. January 22, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association. (2025). Main source of information about new ice cream product releases according to consumers in Japan as of October 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association. "Main Source of Information about New Ice Cream Product Releases According to Consumers in Japan as of October 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Jan 2025, /statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association, Main source of information about new ice cream product releases according to consumers in Japan as of October 2024 ÌÇÐÄÆÆ½â°æ, /statistics/802565/japan-ice-cream-launches-advertisement-channels/ (last visited July 24, 2026)
Main source of information about new ice cream product releases according to consumers in Japan as of October 2024 [Graph], Japan Ice Cream Association, January 22, 2025. [Online]. Available: /statistics/802565/japan-ice-cream-launches-advertisement-channels/