* Digestive claims are product claims that promote a healthy benefit for the human digestive system such as "Helps regulate your digestive system". ** Immune claims contain information on supporting the immune system. The original source does not provide any information regarding the missing percentage points.
Citation formats
North American probiotic foods market: product claims by category 2008-2011
The statistic depicts the share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category. During that period, ** percent of all probiotic foods launched between 2008 and 2011 used an immune claim on their product packaging.
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DuPont. (February 23, 2012). Share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/252982/product-claims-on-probiotic-foods-in-north-america-by-category/
DuPont. "Share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category." Chart. February 23, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/252982/product-claims-on-probiotic-foods-in-north-america-by-category/
DuPont. (2012). Share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/252982/product-claims-on-probiotic-foods-in-north-america-by-category/
DuPont. "Share of Probiotic Food Products Carrying Claims in North America from 2008 to 2011, by Claim Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2012, /statistics/252982/product-claims-on-probiotic-foods-in-north-america-by-category/
DuPont, Share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category ÌÇÐÄÆƽâ°æ, /statistics/252982/product-claims-on-probiotic-foods-in-north-america-by-category/ (last visited August 02, 2026)
Share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category [Graph], DuPont, February 23, 2012. [Online]. Available: /statistics/252982/product-claims-on-probiotic-foods-in-north-america-by-category/
