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As of April 2025, "Star Wars: Episode VII - The Force Awakens" (2015) remained the highest-grossing Disney movie of all time in Canada and the United States, having grossed almost *** million U.S. dollars across the two countries - collectively known as the North American box office market. "Avengers: Endgame" (2019) and "Black Panther" (2018) followed with box office revenues of *** million and *** million dollars, respectively. Around that time, graphic novels and spin-offs were the top-grossing film source materials in the U.S. and Canada.

Disney in the North American movie market

The pandemic's impact on the cinema industry posed an unparalleled challenge for the studio's usually outstanding performance on the big screen. Despite grossing its highest post-pandemic value in 2024, Disney's box office revenue in the U.S. and Canada  amounted to little more than a half of ***-billion-dollar revenue recorded in 2019, before the coronavirus outbreak. In 2024, the three highest-grossing movies of the year were Disney productions.

The 'Big Five' in Hollywood

Disney, Universal, Warner Bros., Paramount, and Sony form the "Big Five". The term - known as "Big Six" before Disney bought 20th Century Fox in the late 2010s - refers to the top studios in the most influential movie market worldwide. As of 2024, the "Big Five" altogether held nearly ** percent of the market share in the U.S. and Canada in 2024. It is the first time in 20 years that the share dipped below the ** percent mark.