From October 14 to October 16, 2014, Directique's mystery shoppers simulated the purchase of a TV shelves and a 3-seater sofa bed in 18 stores in France. For more information about the methodology, please click .
The source adds the following information:" Three technical questions were asked to the sellers of each store (example: "What is the maximum weight supported by this furniture?")."
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Furnishings: sellers' knowledge of their brands in France 2014
This graph illustrates the rate of correct answers given by sales staff, according to a series of questions asked by mystery shoppers at Ikea, But and Conforama in France in 2014. The sales staff with the highest correct answer rate was the company Goal's one, with closely ** percent of good answers given regarding the test.
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Capital. (January 13, 2015). Rate of good answers given by sales staff, regarding some questions asked by mystery shoppers at Ikea, But and Conforama in France in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/784549/furnishings-sellers-knowledge-of-their-brands-france/
Capital. "Rate of good answers given by sales staff, regarding some questions asked by mystery shoppers at Ikea, But and Conforama in France in 2014." Chart. January 13, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/784549/furnishings-sellers-knowledge-of-their-brands-france/
Capital. (2015). Rate of good answers given by sales staff, regarding some questions asked by mystery shoppers at Ikea, But and Conforama in France in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/784549/furnishings-sellers-knowledge-of-their-brands-france/
Capital. "Rate of Good Answers given by Sales Staff, regarding Some Questions Asked by Mystery Shoppers at Ikea, But and Conforama in France in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2015, /statistics/784549/furnishings-sellers-knowledge-of-their-brands-france/
Capital, Rate of good answers given by sales staff, regarding some questions asked by mystery shoppers at Ikea, But and Conforama in France in 2014 ÌÇÐÄÆƽâ°æ, /statistics/784549/furnishings-sellers-knowledge-of-their-brands-france/ (last visited August 04, 2026)
Rate of good answers given by sales staff, regarding some questions asked by mystery shoppers at Ikea, But and Conforama in France in 2014 [Graph], Capital, January 13, 2015. [Online]. Available: /statistics/784549/furnishings-sellers-knowledge-of-their-brands-france/
