From October 14 to October 16, 2014, in similar time slots, Directique's mystery shoppers simulated the purchase of a TV shelf and a 3-seater sofa bed in 18 stores in France. The source does however not indicate the number of mystery shoppers. For more information about the methodology, please click .
* At the reception, on the shelves and at checkout
** Clarity of shelf arrangement and signage
Citation formats
Evaluation of furniture stores in France 2014, by criterion
This chart illustrates the score awarded by mystery shoppers in Ikea, But and Conforama stores for the cleanliness and ease of orientation in France in 2014. Mystery shoppers viewed the ease of orientation in Ikea stores as being perfect with an average score of 20/20.
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Capital. (January 13, 2015). Score awarded to Ikea, Purpose and Conforama by mystery shoppers for cleanliness and ease of orientation in stores in France in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/785008/evaluation-furniture-stores-mystery-shoppers-france/
Capital. "Score awarded to Ikea, Purpose and Conforama by mystery shoppers for cleanliness and ease of orientation in stores in France in 2014." Chart. January 13, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/785008/evaluation-furniture-stores-mystery-shoppers-france/
Capital. (2015). Score awarded to Ikea, Purpose and Conforama by mystery shoppers for cleanliness and ease of orientation in stores in France in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/785008/evaluation-furniture-stores-mystery-shoppers-france/
Capital. "Score Awarded to Ikea, Purpose and Conforama by Mystery Shoppers for Cleanliness and Ease of Orientation in Stores in France in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2015, /statistics/785008/evaluation-furniture-stores-mystery-shoppers-france/
Capital, Score awarded to Ikea, Purpose and Conforama by mystery shoppers for cleanliness and ease of orientation in stores in France in 2014 ÌÇÐÄÆƽâ°æ, /statistics/785008/evaluation-furniture-stores-mystery-shoppers-france/ (last visited August 05, 2026)
Score awarded to Ikea, Purpose and Conforama by mystery shoppers for cleanliness and ease of orientation in stores in France in 2014 [Graph], Capital, January 13, 2015. [Online]. Available: /statistics/785008/evaluation-furniture-stores-mystery-shoppers-france/
