In the fourth quarter of 2019, a study in the United States revealed that just **** percent of women paid for online editorial content, down by percent from the share of women who said the same in 2017. Men were significantly more likely to pay for content like online news, e-papers, and e-magazines, though fewer did so in 2019 than in 2017.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
AudienceProject. (February 18, 2020). Share of consumers who pay for online editorial content in the United States in the 3rd quarter 2017 and 4th quarter of 2019, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/765820/paid-online-editorial-content-purchase-gender/
AudienceProject. "Share of consumers who pay for online editorial content in the United States in the 3rd quarter 2017 and 4th quarter of 2019, by gender." Chart. February 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/765820/paid-online-editorial-content-purchase-gender/
AudienceProject. (2020). Share of consumers who pay for online editorial content in the United States in the 3rd quarter 2017 and 4th quarter of 2019, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/765820/paid-online-editorial-content-purchase-gender/
AudienceProject. "Share of Consumers Who Pay for Online Editorial Content in The United States in The 3rd Quarter 2017 and 4th Quarter of 2019, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2020, /statistics/765820/paid-online-editorial-content-purchase-gender/
AudienceProject, Share of consumers who pay for online editorial content in the United States in the 3rd quarter 2017 and 4th quarter of 2019, by gender ÌÇÐÄÆƽâ°æ, /statistics/765820/paid-online-editorial-content-purchase-gender/ (last visited July 21, 2026)
Share of consumers who pay for online editorial content in the United States in the 3rd quarter 2017 and 4th quarter of 2019, by gender [Graph], AudienceProject, February 18, 2020. [Online]. Available: /statistics/765820/paid-online-editorial-content-purchase-gender/
