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Net sales of Björn Borg in 2024, by geographical area (in 1,000 SEK)

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Source

Release date

April 2025

Region

Sweden

Survey time period

2024

Citation formats

Net sales Björn Borg 2024, by geographical area

Published by
Bruna Rocco,
May 26, 2025

Björn Borg's net sales were highest in Sweden and amounted to almost *** million Swedish kronor, followed by the Netherlands with approximately *** million Swedish kronor of net sales. In Finland, Björn Borg's net sales reached about *** million Swedish kronor that year. 

The Björn Borg Group owns and develops the Björn Borg brand. Its focus is on sports apparel, underwear, footwear, bags, and eyewear. Björn Borg products are sold in around ** markets, of which the focus is on northern Europe.

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