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In 2025, iFood was hands-down the favorite food and drink ordering app in Brazil, according to a survey conducted in March, taking up to over ** percent of traffic share when compared to others. Even the second placed Carrefour is far behind the leader's numbers, at ±è±ð°ù³¦±ð²Ô³Ù.Ìý

Weathering challenging times

Established in 2011, iFood boasts a market value of *** billion U.S. dollars. By 2023, the Brazilian startup had reached a user base exceeding ** million, collaborating with ** partner restaurants and counting approximately ** delivery drivers. However, the challenging global economic scenario forced the company to reduce its workforce, with ***employees laid off in March 2023. Despite this setback, the Brazilian platform maintains a near-monopoly in the market, a position further fortified by the exit of Rappi from the country.

WhatsApp: easing the shopping experience

Although initially envisioned as a messaging app, WhatsApp swiftly evolved into a prominent online shopping and ordering tool. The quick adoption of WhatsApp for commerce spurred the Silicon Valley-based company to create WhatsApp Business. Launched in Brazil in 2019, this platform is specifically designed to enhance communication between small businesses and their customers.