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As of 2018, around ** percent of U.S. television households made use of ** Ultra HDTV products. Since first becoming commercially available in the early , ultra-high-definition products have transitioned from luxury good to increasingly standard household devices.

Ultra HD

The ** moniker is used to acknowledge the fact that these displays are built with nearly horizontal pixels, and, along with **, fall under the category of ultra-high-definition (UHD). These UHD products were initially used almost exclusively in film production but have since found their way into nearly a third of U.S. television households. By the end of 2019 there expected to be around 300 million UHD households around the world, nearly half of which will be located in the Asia Pacific region. In 2018, over ** percent of all televisions sold in the U.S. contained UHD technology, while the global sales share grew to over ** percent.

TV households

While the recent success of streaming platforms has limited the success of pay television providers, these new platforms do not seem to have slowed down the sales of televisions themselves. As of 2019 nearly *** million American households own a television, marking the product’s highest number to date and continuing a trend of decades of expansion.