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In 2020, consumption of beef per capita amounted to around **** kilograms in Canada. This figure decreased to **** kilograms in 2021 before increasing slightly in 2022. This expected decrease follows a long-term downward trend: in the year 1980, consumption per capita was **** kilograms.

Why is beef consumption declining?

Whilst almost 50 percent of Canadian consume meat or meat containing products daily, a fair share of consumers are also reducing or eliminating meat entirely from their diet according to a recent generational survey. It was revealed that some ** percent of Baby Boomers and ** percent of Millennials were working towards eating less meat or a completely meat-free diet. Additionally, some Canadians are actively avoiding specifically beef and other red meat in their diets. Females aged over ** are the demographic most likely to be avoiding such foods, followed by females aged between 18 and 34. Leading motives given for reducing or stopping beef consumption completely include financial, health and food safety, and environmental reasons.