| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
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Source
Sources
Release date
April 2017
More information
Region
India
Survey time period
2016
Number of respondents
6,122 respondents
Age group
15-34 years
Special properties
Across 19 states in the country
Method of interview
Face-to-face interview
Supplementary notes
The Indian fairness cream market was worth about 450 million U.S. dollars. Aspiring to have fairer skin is common in the country while demand for fair-complexioned brides and grooms act as a catalyst to the phenomenon. It is called the "Snow White Syndrome", because the sales of whitening creams those of Coco-Cola and tea.
Figures may not not add up to 100 due to rounding off.
Title as phrased by source: Are they fond of using fairness cream?
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